According to reports, approximately 92 percent of the web traffic comes from the first page of the search engine results while about 75 percent of traffic goes to the first five websites on the result. These figures show us how important SEO is for any business. Today, search engines depend on crawling the content on the websites. As the process is automated, it is essential that the website content is structured and organized in such a way that the search engines understand it. SEO is quite simple and straightforward but not for websites built using React JS. Single Page Applications or SPA, though known to enhance website performance and user experience, poses certain issues when it comes to SEO.
Today, we see the different issues faced by websites running on React JS and consider the solutions that help deal with the problems for better SEO and website visibility.
ReactJS framework is gaining increasing popularity due to its ability to create faster loading, high-performance websites. However, there are some concerns search engines face while loading the ReactJS-based websites, resulting in a lower search visibility of the business.
A Single Page Application is designed to load the data dynamically within segments of a web page. When a search engine crawler tries to access a specific link, it does not detect the entire page load cycle. Moreover, the metadata of the web page for search engine ranking does not get refreshed. This results in the web page's invisibility for the search engine crawler which indexes it as an empty page. This is not at all desirable for SEO and traffic.
This problem can be solved by generating separate pages for bots and finding out
Basically, there are two main methods to resolve the problems faced by ReactJS based websites in terms of SEO.
To implement server-side rendering for ReactJS website,
As ReactJS is not optimized for search engines, a set of products and tools can come handy at creating SEO-friendly React websites.
One of the most important components for SEO of Single Page Application, React Helmet helps manage the metadata of the web document being served through React components.
This component is used to create routes between different pages or components of a React website. This enables building a website having an SEO-friendly URL structure. It is a standard routing library for React. It makes it easy to navigate through a React application with multiple views. It works as a router to manage the URLs and keeps the URL and application UI in sync.
Websites developed using React JS use component-based rendering to deliver amazing loading times and easier code management. React based applications need additional effort for SEO but a set of perfect tools and strategies can help business owners and web developers turn to Single Page Applications for excellent load times and user experience. We hope this React JS SEO Guide helps you use the framework without any limitations or problems.