Increase your presence and reach more customers

Digital PR involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. 

The main goal of digital PR is about making the most of your online presence and position. Digital PR is the combination of press release distribution and opportunity sourcing through online channels that results in increased awareness of your brand and, importantly for SEO in particular, an improved domain authority for your website.

It can get you five-star reviews on Google and Amazon. Ultimately, Digital PR positively impacts a website’s search engine visibility and ranking.

Today this is what happens every minute on the web.

  • 4 million search queries on Google
  • Facebook users share 2.46 million pieces of content
  • Email users send 204 million messages

The online marketing services offered by Weeb Digital can give you that advantage. We also offer Content MarketingDigital PR and Paid Advertising, PPC management.

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Our strategy

Digital PR strategies predominantly focus on publishing articles and securing backlinks from relevant websites and blogs. It also involves nurturing relationships with journalists to get mentioned in the press. 

Digital PR strategy:

  • Publishing articles online to gain high-quality backlinks
  • Networking with journalists and editors to gain backlinks
  • Press releases and syndicating newsworthy content to gain press features
  • Blogger outreach to gain backlinks and mentions on relevant blogs
  • Influencer marketing to gain mentions on influential social media accounts
  • Affiliate programs that pay bloggers who refer customers to your business a commission
  • Offline press events or blogger events that aim to gain online coverage
  • Sharing and syndicating infographics

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Benefits

  • Improve SEO and rankings — Publishing on high authority websites and getting links to your website will push you up the rankings for your target keywords.
  • Boost website traffic — The more people reading about your business and sharing your content on social media, the more people there will be visiting your website.
  • Build brand trust — A Digital PR team makes sure your customers only see good things when they type your company’s name into a search engine.
  • Generate leads — A good Digital PR strategy should put your products in front of a relevant and interested audience.
  • Increase sales — Any Digital PR agency worth their salt knows that businesses have to make sales and see an ROI from their digital marketing investment.

A Digital PR campaign should generate leads and good content on your website will channel those leads through a conversion funnel and convert them into paying customers.

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Organic search

Organic search

Backlinks are fundamental to the success of any SEO campaign. A backlink from a high-ranking site like Forbes can push your site higher in SERPs, and bring you more organic traffic. 

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Content Marketing

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing relevant, and consistent content to attract and retain a clearly defined audience

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Digital PR

Digital PR

Strategy used by businesses to increase their online presence. Includes, online press release to gain high-quality backlinks & social media mentions to improve SEO.

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Paid Advertising

Paid Advertising

Advertise to a specific audience using Adword or Bing. There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.

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Measuring the Success of Digital PR

Unlike traditional PR, which has limited metrics to work with (usually readership figures and distribution areas), Digital PR is a much more data-driven marketing strategy. Thanks to Google Analytics and other tools, you can track data that shows you how successful your Digital PR work has been. Here are some useful tools for measuring the success of Digital PR:

  • Google Analytics can be used to measure referral traffic coming from articles published about your business online or social media links from influencers. You may need to add UTM tracking codes with Google’s URL Builder to links in order to get a clear picture of which organic search traffic has come from your PR content. You can also use Google Analytics to see spikes in referral traffic from press hits and influencer links.
  •  Moz’s Open Site Explorer or similar tools (Majestic, SEMrush etc) can be used to check your website’s backlinks. A good Digital PR campaign will mean an increase in the number of backlinks to your website and you’ll want to keep track of how many are coming in. You can use Moz OSE to check the domain authority of your own website and website’s linking to you.
  •  SEMrush and similar tools can be used to see improvements in your keyword visibility. Digital PR articles should contain backlinks which point to important and relevant pages on your website. These links will support improvements in the ranking and visibility of your web pages for key phrases.
  •  Buzzsumo is our preferred tool for tracking social media shares on articles published about your business, as well as social shares of content on your website.

The core goal of any online marketing campaign should be to generate leads and make money. At Weeb Digital, we design all of our Digital PR and online marketing campaigns around generating leads and making sales for our clients. No matter whether you employ a Digital PR agency, a freelance Digital PR consultant or run your Digital PR in-house, lead generation and sales should be your key metric for measuring the success of your Digital PR.

Each client we run the following processes for PPC. 

1. Audit - We conduct an audit of your current campaigns and identify issues and wastage
2. Research - Industry insights and competitor research help us form a strategy
3. Implementation - We either rebuild, restructure, or further build out your campaigns
4. Optimisation - Daily campaign management to maximize the budget and ROI
5. Testing - Ad, landing page and user journey testing allows us to continually increase conversions
6. Find ideas - Our research and test data feeds new ideas for customer acquisition

An SEO audit can help you determine why your website is not being ranked for on major search engines and sets your business up to gain business through internet searches.

Contact us today to see how we can help.

 

You have questions.
We have answers.

Preparing and starting a Digital PR raises dozens of questions and hurdles for any business.
Some questions our experienced consultants are here to answer include:

Can I do my own PR, or do I need an agency?

Few small firms can afford the full-time services of a PR agency. Most want a monthly retainer that can run to several hundreds of pounds. With a bit of guidance and study, you should be able to manage simple press releases yourself. 

When choosing an agency, you need to ensure that they understand your line of business. Look for past cuttings and ask how they would handle your account. Establish precisely what you are paying for and what you will get for your money. Be particularly careful before committing yourself to paying a retainer.

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How much time and money should I spend on PR?

Remember PR is all about getting people to know who you are and what you do. It will help groom perceptions and create a positive image of your company 'personality'. How much time and money you spend on PR depends upon how satisfied you are with your current image and how important it might be to improve it. Naturally, the more you put in, the more you'll get out.

For most companies, PR is not the top marketing priority, but sensibly used it has a valuable role to play. Many firms do it themselves so most of the cost is in time, rather than money. Monitor your results, take press cuttings and form a judgement on whether the results justify the effort and expenditure. If you do opt for DIY bear in mind that you are unlikely to do the job as well as a professional.

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How often should I produce press releases?

 As with any form of marketing, PR works best when your name is seen on a regular basis. Since not every press release is going to be published, this means that you must have a strategy of sending out maybe two or three a month, depending on how serious your intentions are.

Different publications will have different deadlines. Find out what these are and draw up a list for easy reference. There is nothing to stop you sending a press release out early, and putting a date embargo on it until it is time to be published.

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How long does it take before I’ll start seeing results from social media marketing?

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.

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What you get

We work with you to establish the project timeline and goals, and efficiently allocate the right resources for the task.

Great support

Great support

We really listen to customers, its crucial for providing great service and support.

Quality assurance

Quality assurance

We’ll be clear – and we’ll tell you if something isn’t right, with you all the way.

Budget control

Budget control

We ensure financial transparency and accuracy throughout the development process and provide detailed plans every month to clearly demonstrate how the budget is spent.

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