Content Marketing

Are you captivating your audience

Successful content creation requires a thorough understanding of your target audience so that you can create and deliver unique, highly-relevant content that solves a problem and engages visitors to want to know more.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable and new customers.

Of course, the goal is to provide as much value in the content marketing to your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is. 

The main area we cover:

  • Infographics
  • Guest posts
  • Press releases
  • Media Mentions

If you have a special requirement please contact us to discuss how we can help.

How we do it

Weeb digitals content marketing solutions will always look to support the development and success of your brand, working with the design and marketing team where required. We carefully consider visibility, through optimisation and authority, as well as the content relevancy and quality.   We work directly with clients to understand their business and determine the most effective organic content and outreach. 

  • Awareness.  a customer may have a need, but they are not aware there is a solution.
  • Research.  a customer may research to educate themselves. 
  • Consideration. the customer starts comparing different products.
  • Purchase. the customer makes their decision and moves forward with the transaction.

We aim to create content for clients in a wide range of different industries, ensuring content are not only well-crafted and optimised, but also topical, relevant and shareable.

The online marketing services offered by Weeb Digital can give you that advantage. We also offer Content MarketingDigital PR and Paid Advertising, PPC management.

Solution

Weeb Digital's experienced and talented team who love to produce creative content that gets talked about. Our team of marketers includes creatives, writers, designers and developers. We have developed content strategies and content for some of the world’s largest brands, as well as small and medium businesses.  

  • Content Strategy
  • Audience, Personas & Journey
  • Content Ideation & Schedules
  • Social Promotion
  • Outreach

The benefits of content marketing:

  • Boosts your rankings on search engines
  • Positions your business as an authority figure
  • Encourages people to return to your website
  • Gives you content to share on social media

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Organic search

Organic search

Backlinks are fundamental to the success of any SEO campaign. A backlink from a high-ranking site like Forbes can push your site higher in SERPs, and bring you more organic traffic. 

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Content Marketing

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing relevant, and consistent content to attract and retain a clearly defined audience

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Digital PR

Digital PR

Strategy used by businesses to increase their online presence. Includes, online press release to gain high-quality backlinks & social media mentions to improve SEO.

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Paid Advertising

Paid Advertising

Advertise to a specific audience using Adword or Bing. There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.

read more

 

Content Marketing is king

The ultimate goal is to create such loyal fans and customers that they rave about you online and offline. That’s when the real magic happens. 

But that goal of attracting traffic and attention is getting harder.

Over 90% of people who use the Internet rely on search engines. Oftentimes, when they search for something, they don’t look beyond the first page of results. As many as 75% of search engine users don’t move on to the second page or beyond. In order for your products and services to be found in search engines, you need to rank on the first page. The best way to do this is through Content Marketing and organic search engine optimization.

Content marketing is good for your bottom line — and your customers

Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

Each client we run the following processes. 

1. Audit - We conduct an audit of your current campaigns and identify issues and wastage
2. Research - Industry insights and competitor research help us form a strategy
3. Implementation - We either rebuild, restructure, or further build out your campaigns
4. Optimisation - Daily campaign management to maximize the budget and ROI
5. Testing - Ad, landing page and user journey testing allows us to continually increase conversions
6. Find ideas - Our research and test data feeds new ideas for customer acquisition

An SEO audit can help you determine why your website is not being ranked for on major search engines and sets your business up to gain business through internet searches.

Contact us today to see how we can help.

 

 

You have questions.
We have answers.

How do you make sure you’re marketing your business in the most effective way? One important way is to keep your marketing strategy current, if not ahead of the curve. In today’s world, that means content marketing, and that’s exactly how we can help. 

What is content marketing?

 

Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.

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Do i really need content marketing?

 

Yes, one of the biggest benefits you can derive from creating and publishing quality content relevant to your field of business is the resulting trust it instils in your audience. The greater the amount of cohesive, quality content that you feed the public, the more you appear an expert in their regard. People are always ready to hire experts to solve their problems.

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What should i expect to get out of it?

 

Content marketing is never a one-off process. It requires constant tweaking and adjustment. Because of all the easy-to-acquire metrics it is possible to quickly zero in on what is working and what is not. By constantly adjusting your strategy over time, your business online marketing strategy could easily become a smooth well-oiled operation, highly efficient at gathering leads and converting them to customers.

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Will i get traffic?

What business would not benefit from recurring visits from ideal leads? By adopting a cohesive, effective content marketing campaign or strategy your status as an expert in your field of business inevitably rises. Before long, your target audience will start looking to your as a source of solutions to all their worries, and your business will benefit as a result. Online marketing strategies like email marketing, building online communities, among others have been shown to be very successful in this regard.

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What you get

We work with you to establish the project timeline and goals, and efficiently allocate the right resources for the task.

Great support

Great support

We really listen to customers, its crucial for providing great service and support.

Quality assurance

Quality assurance

We’ll be clear – and we’ll tell you if something isn’t right, with you all the way.

Budget control

Budget control

We ensure financial transparency and accuracy throughout the development process and provide detailed plans every month to clearly demonstrate how the budget is spent.

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